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Mastering Data Mining: The Art and Science of Customer Relationship Management by Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry ebook
Page: 512
Format: pdf
ISBN: 0471331236, 9780471331230
Publisher: Wiley

As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. Data Scientist - Electronic Arts. Business Intelligence: Data Mining and Optimization for Decision Making, Vercellis, Carlos. Mastering Data Mining: The Art and Science of Customer Relationship Management. Data Mining Mastering Data Mining, Berry, Michael J., Linoff, Gordon, S. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. Business Data, Models, and Decisions: The Fundamnetals of Management Science, Bertsimas, Dimitris & Freud, Robert M. Data Mining: A Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, Rud, Olivia Parr.